Museum of Ice Cream (MOIC) used to be one of the most popular Instagram backdrops since 2016. To attract new audience–young families with kids, the Museum of Ice Cream aims to celebrate the colorful history of the ice cream industry, to elaborate the endless fun and surprise that ice cream can bring, and to bridge the culture gap between generations through leveraging its exhibitions and stories.

Brand Strategy + Identity System + User Interface

Special Thanks > Bora Shin

> Logo Reveal

> Stationery

> Applications

> Mobile App

> Environmental Graphics

> Brand Guideline